Brands & Games

Successfully establishing a game as a “brand” requires a mixture of passion, conviction, market expertise, good research and luck. After all, hundreds of new games see the light of day every year. And only very few of them come to stay.

People associate brands with emotional experiences. Fun, enjoyment, and community are three key emotions that people experience when playing games.

We are looking into niches. Areas in which there are very few or no games. We look for formerly successful brands and products that have had many fans and customers for years – but have lost them for a variety of reasons. And reinvent them.